ΠΡΟΓΡΑΜΜΑΤΑ ΣΠΟΥΔΩΝ

BA (Hons) Communication and Media

ΕΝΔΙΑΦΕΡΕΣΤΕ ΓΙΑ ΤΟ ΠΡΟΓΡΑΜΜΑ;

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BA (Hons) Communication and Media

In the digital era of constant visibility, Media hold a central role. Businesses, organizations, and public figures across the spectrum of social, economic, and cultural life strive daily to meet the demands and challenges of an ever-evolving communication environment. They aim to explain, highlight, or reframe significant issues while simultaneously interacting with diverse stakeholders.

The demand for Communication professionals who can leverage new media, analyze data, develop effective strategies, craft compelling narratives, promote ideas, products, and services, and connect with diverse stakeholders to build communities on digital platforms is urgent across various dynamic economic sectors.

The BA (Hons) in Communication and Media from the University of Greater Manchester is a modern and interdisciplinary program combining theoretical knowledge with practical skills, fully preparing you for employment in a multifaceted and exciting field that consistently evolves through technology.

In the first years, students acquire fundamental knowledge and skills in Communication and Media topics. As their studies progress, they have the opportunity to specialize in one of the following areas:

  • Public Relations and Advertising
  • Journalism and New Media

Λεπτομέρειες

Curriculum

Level 3 (Year 0)

  • Academic Language and Skills 1&2
  • Evolution of Mass Media
  • Fundamentals of Human Communication
  • Foundations of Public Relations
  • Foundations of Journalism

Level 4 (Year 1)

  • Media and Communication Theory
  • Media History
  • Professional and Academic Skills Development
  • Social Psychology of Communication
  • Sociology of Communication
  • Information Technology and Digital Skills

Level 5 (Year 2)

Modules for all students:

  • Media Economics and Management
  • Public Speaking and Presenting
  • Political Communication
  • Advertising 
  • Psychology

Modules for “Journalism and New Media” specialisation:

  • Journalism

Modules for “Public Relations and Advertising” specialisation:

  • Advertising

Level 6 (Year 3)

Modules for all students:

  • Media Ethics and Law
  • Dissertation / Project
  • Popular Culture in the Digital Era (Option)
  • Digital Storytelling and Content Creation (Option)
  • Work-based learning (Option)

Modules for “Journalism and New Media” specialisation:

  • Digital Journalism (Option)
  • News writing and reporting (Option)
  • Politics, European and International Journalism (Option)

Modules for “Public Relations and Advertising” specialisation:

  • Digital and Social Media Marketing (Option)
  • Organisational and Interpersonal Communication (Option)
  • Crisis communication (Option)

Note: At Level 6 (Year 3), students need to choose three of the available options. 

Careers

Graduates of the BA in Communication and Media program can pursue careers in various dynamic sectors of the economy, such as digital media and platforms, mass media, digital advertising, public and international relations, strategic communication, marketing, content production, journalism, political communication, crisis management, sales, and more. You can work as a communication executive in businesses (e.g., in the tourism, audiovisual, and cultural-creative industries), public organizations, or in media outlets, advertising agencies, public relations firms, NGOs, and more, or as an independent (freelance) communications specialist.

By specializing in areas such as “Public Relations and Advertising” or “Journalism and New Media,” you gain all the necessary tools to build a career as a communication executive, digital media strategist, content creator, advertising or public relations professional, social media manager, journalist, communications consultant, copywriter, speechwriter, and more. Our program ensures you develop all the essential skills to succeed professionally in various fields of the job market (private or public sector or independently), fostering innovation and communication excellence.

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Entry Requirements

For Level 3- Year 0: You should have an Apolytirion (Greek Leaving Certificate) minimum score 10 or equivalent. If English is not your first language you will need to complete a secure English Language Test at IELTS 5.0 or equivalent.

For Level 4- Year 1: You should have an Apolytirion (Greek Leaving Certificate) minimum score 14 or equivalent for entry into HE4. If English is not your first language you will need to complete a secure English Language Test at IELTS 6.0 or equivalent.

Συνεργαζόμενο Πανεπιστήμιο

University of Greater Manchester

Το κρατικό Πανεπιστήμιο της Νέας Υόρκης STATE UNIVERSITY OF NEW YORK είναι το μεγαλύτερο πανεπιστήμιο στις Ηνωμένες Πολιτείες με 64 πανεπιστημιουπόλεις και 400.000 φοιτητές. Το Empire State University είναι ένα από τα 64 κολλέγια και πανεπιστήμια του STATE UNIVERSITY OF NEW YORK με περίπου 20.000 φοιτητές. Tο New York College έχει σύμβαση franchise agreement σύμφωνα με τη νομοθεσία του Ελληνικού Υπουργείου Παιδείας και το πτυχίο που θα λάβετε στο τέλος των σπουδών σας απονέμεται από το ίδιο το Πανεπιστήμιο.

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